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The Best Premium Themes for WordPress 2024

A Premium Theme is usually a good investment if you’re serious about creating a good WordPress website. Here’s some premium WordPress themes that I think are the best.

By: Alex Cooper




Why choose a Premium WordPress Theme

A premium theme is often a good choice over a free theme.

You usually get things like:

Best Premium WordPress Themes

Here are some of the best premium WordPress themes available hand picked by me.


Divi comes with Divi Builder, which allows real-time design changes and offers over 2300 pre-made layouts. You can do a lot with Divi once you get to grips with the builder, which can sometimes be confusing.

Once you get used to the Divi Builder you’ll find it easy to customize one of the many starter layouts and make a fantastic website.

Divi scaled

What I love about Divi πŸ‘

  • Huge amount of templates (maybe too many for some)
  • Built-in split-testing tool to help you increase conversions
  • Magic colors; Divi learns the colors you are using and makes it easier to keep everything on brand
  • Good Woocommerce integration

What I don’t like about Divi πŸ‘Ž

  • The builder can be a little overwhelming for beginners
  • It’s not the fastest theme, but pretty decent for a theme with a page builder

Genesis Pro

Genesis Pro offers a secure, SEO-optimized foundation for WordPress sites. It’s a framework you can use to build your site from scratch.

However, unless you’re a web developer, you’ll probably want to use one of their many high-quality child themes (think starter templates) to get you started.

Genesis Pro scaled
Genesis Pro

What I love about GenesisPro πŸ‘

  • Huge amount of templates (maybe too many for some)
  • Access to all StudioPress themes, not just GenesisPro
  • Easy to use and create stuff quickly
  • Loads of beautiful blocks! 🀩

What I don’t like about GenesisPro πŸ‘Ž

  • It’s pretty expensive at $360 per year
  • WP Engine are all over it

OptimizePress – ⭐️ Great for Landing Pages ⭐️

This one is a bit different from the rest of the themes featured in this article. It’s designed for landing pages. A landing page is a high-converting sales page used to build sales funnels.

If you’re running any paid ad, email, or social media campaign, this is the theme you need to use.

What I love about OptimiziePress πŸ‘

  • Perfect for marketing campaigns, like paid ads
  • Lots of templates
  • You don’t have to edit too much – The templates are

What I don’t like about OptimizePress πŸ‘Ž

  • No good for sites that aren’t landing pages

Thrive Themes

I built an affiliate website live on YouTube a few years ago with Thrive Themes. It turned out really well, and looked fantastic.

I like working with thrive. The builder works well, and it has lots of sweet-looking blocks that enable you to create pages quickly.

What I love about Thrive Themes πŸ‘

  • Easy to put together high-quality, great-looking pages
  • Add the Thrive Suite of tools and you can do everything with Thrive, including Opt-ins, quizzes and split testing
  • Very responsive and useful support system
  • It’s good value, especially if you take the complete suite.

What I don’t like about Thrive Themes πŸ‘Ž

  • The editor can be a little frustrating at times. Only a little mind, generally it’s very easy and efficient to use

Popcorn Theme – 🍿 Designed for Affiliate Marketers

Popcorn Theme has been designed for content-focused affiliate and niche websites. It comes full of patterns and blocks that enable you to publish great-looking, engaging content.

It’s perfect for product reviews, informational content, and comparison posts.

You should know that Popcorn Theme is a project that I’m involved with.

(p.s. This website is running Popcorn Theme!)

What I love about Popcorn Theme πŸ‘

  • Content focussed layouts
  • Lots of blocks and patterns
  • Great for affiliate and niche websites
  • Super fast – on good hosting you will score well on Google Web Core Vitals

What I don’t like Popcorn Theme πŸ‘Ž

  • Needs more starter sites (we’re working on it!)


OceanWP is another solid general-purpose premium WordPress theme. It has similar to feel to it as Astra IMO although you might Astra a bit easier to use as the option locations in Ocean aren’t that intuitive.

You can use Elementor with OceanWP or just stick to the WordPress block editor.

A nice unique feature with OceanWP is that you get access to loads of icons and stock images.

What I love about OceanWP πŸ‘

  • Comes with a sweet mega menu
  • The starter templates are very well designed
  • Includes access to icons and stock images
  • Tight Woocommerce Integration

What I don’t like about OceanWP πŸ‘Ž

  • A bit slow compared to other themes (can be improved with plugins etc)
  • Options can be a bit confusing


This theme is built for SPEED! ⚑️ If you’re looking to squeeze every last nanosecond of speed out of your website, then GeneratePress might be for you.

If you like documentation with your theme, then GeneratePress has you covered. Everything is documented in detail so you should be able to find out what you need to. The team at GeneratePress also back this all up with highly responsive support.

You also get a good range of starter sites too, which is always good.

What I love about GeneratePress πŸ‘

  • It’s fast. Very Fast πŸš€
  • Well documented
  • Good collection of well designed starter sites
  • Highly customizable

What I don’t like about GeneratePress πŸ‘Ž

  • The learning curve maybe too steep for beginners
  • If you like drag-and-drop when editing, then this theme might not be for you


I used to run this website ( with X theme. I switched to Popcorn Theme but that doesn’t mean I didn’t enjoy building with X.

It’s a really powerful theme, and you can make a really sharp-looking website with it.

X might be better suited for website builders with experience in making websites, as you can do some really cool stuff with it (if you know what you’re doing). πŸ˜‰

What I love about X πŸ‘

  • Super Good value for money
  • Eye-catching designs blocks and elements
  • Lots of options when creating responsive designs. Easy make things different sizes etc on different screen sizes
  • Good support
  • Includes Ubermenu and other plugins for free

What I don’t like about X πŸ‘Ž

  • The X builder is powerful but not as intuitive as others


Astra is a favorite among WordPress experts. The free version is pretty good, but if you upgrade to the Pro version you get a ton of great features.

You can pretty much use whatever pagebuilder you like with Astra; Elementor, Beaver or the built in editor.

Astra also has great Woocommerce integration making it a popular choice for e-commerce websites.

What I love about Astra πŸ‘

  • Good selection of starter sites
  • Compatible and tested with lots of plugins
  • Good performance for a theme with so many features
  • Built in SEO schema markup
  • Great value for money

What I don’t like about Astra πŸ‘Ž

  • Every other WordPress website is made with Astra (Maybe this is a good thing? πŸ€”)
  • If you overdo it with the page builders and plugins it can affect performance


Avada is possibly the most popular premium WordPress theme ever. They’ve nearly sold 1,000,000 copies!

Avada is great value for money with a very low price tag. You get a lot for your money too as it comes packed with features like mega menus, performance optimization and a flexible builder.

What I love about Avada πŸ‘

  • Really good value for money
  • 92 nice-looking starter sites to get you going
  • Setup wizard saves a lot of time
  • Works well with Woocoomerce – you can easily edit your shops pages

What I don’t like about Avada πŸ‘Ž

  • You’ll need good hosting to run Avada, especially on busy websites
  • You have to use their builder. This could make it tricky to change theme if you want to in the future.


Enfold comes from the old school. This theme has been around for a long time. I’ve been using themes from the developer, Kriesi, for over 10 years!

Version 5 brings with it loads of new starter sites, more animations, galleries and so much more.

Enfold also has really good WPML integration making it perfect if you’re going to be creating a multi-language website.

What I love about Enfold πŸ‘

  • Very easy to use
  • Great documentation and support
  • High performance
  • Lots of animations (if that’s what you’re in to)
  • Good value for money

What I don’t like about Enfold πŸ‘Ž

  • You have to use their page builder (which is good)
  • Could be tricky to move away from Enfold

Frequently Asked Questions

Are premium WordPress themes worth it?

Yes, for their extra features, starter templates, security, and support.

What is a premium theme in WordPress?

A theme offering extra features and dedicated support that you have to pay for.

Which premium WordPress theme supports eCommerce?

Most premium themes will have support for Woocommerce.

Which is the most popular premium WordPress theme?

Maybe Avada with nearly 1,000,000 sales on Themeforest. However, it’s hard to say for sure as we don’t know what numbers the other themes are doing.

What is the difference between a free and a premium WordPress theme?

Premium themes are generally better; you get support and tons more features. But, you gotta pay for it.

Which premium WordPress themes have a complete theme builder?

Loads of the them do; Divi, Astra, Thrive, Geneisis, Popcorn and more.

What factors should I consider before purchasing a premium theme?

The main thing is to check for a money-back guarantee. Then if you don’t like it you can get a refund. You’ll also want to check that it has the features you’re going to need.

What’s your Favourite Premium Theme? 🫡

I would love to know you think is the Best Premium WordPress Theme. What are you using to build your websites? Which theme do you think should be avoided?

Let me know in the comments! I read every comment I get.

About Our Content Creators

The content creators at WP Eagle are led by Alex Cooper who has over 18 years experience in WordPress and building websites.

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