The Best Premium Themes for WordPress 2024

Best Premium WordPress Themes

Here are some of the best premium WordPress themes available hand picked by me.

• Divi
• Genesis Pro
• OptimizePress
• Popcorn Theme
• OceanWP
• GeneratePress
• Thrive Themes
• X
• Astra
• Avada
• Enfold

Divi

Divi comes with Divi Builder, which allows real-time design changes and offers over 2300 pre-made layouts. You can do a lot with Divi once you get to grips with the builder, which can sometimes be confusing.

Once you get used to the Divi Builder you’ll find it easy to customize one of the many starter layouts and make a fantastic website.

What I love about Divi 👍

• Huge amount of templates (maybe too many for some)
• Built-in split-testing tool to help you increase conversions
• Magic colors; Divi learns the colors you are using and makes it easier to keep everything on brand
• Good Woocommerce integration

What I don’t like about Divi 👎

• The builder can be a little overwhelming for beginners
• It’s not the fastest theme, but pretty decent for a theme with a page builder

Genesis Pro

Genesis Pro offers a secure, SEO-optimized foundation for WordPress sites. It’s a framework you can use to build your site from scratch.

However, unless you’re a web developer, you’ll probably want to use one of their many high-quality child themes (think starter templates) to get you started.

What I love about GenesisPro 👍

• Huge amount of templates (maybe too many for some)
• Access to all StudioPress themes, not just GenesisPro
• Easy to use and create stuff quickly
• Loads of beautiful blocks! 🤩

What I don’t like about GenesisPro 👎

• It’s pretty expensive at $360 per year
• WP Engine are all over it

OptimizePress – ⭐️ Great for Landing Pages ⭐️

This one is a bit different from the rest of the themes featured in this article. It’s designed for landing pages. A landing page is a high-converting sales page used to build sales funnels.

If you’re running any paid ad, email, or social media campaign, this is the theme you need to use.

What I love about OptimiziePress 👍

• Perfect for marketing campaigns, like paid ads
• Lots of templates
• You don’t have to edit too much – The templates are

What I don’t like about OptimizePress 👎

• No good for sites that aren’t landing pages

Thrive Themes

I built an affiliate website live on YouTube a few years ago with Thrive Themes. It turned out really well, and looked fantastic.

I like working with thrive. The builder works well, and it has lots of sweet-looking blocks that enable you to create pages quickly.

What I love about Thrive Themes 👍

• Easy to put together high-quality, great-looking pages
• Add the Thrive Suite of tools and you can do everything with Thrive, including Opt-ins, quizzes and split testing
• Very responsive and useful support system
• It’s good value, especially if you take the complete suite.

What I don’t like about Thrive Themes 👎

• The editor can be a little frustrating at times. Only a little mind, generally it’s very easy and efficient to use

Popcorn Theme – 🍿 Designed for Affiliate Marketers

Popcorn Theme has been designed for content-focused affiliate and niche websites. It comes full of patterns and blocks that enable you to publish great-looking, engaging content.

It’s perfect for product reviews, informational content, and comparison posts.

You should know that Popcorn Theme is a project that I’m involved with.

(p.s. This website is running Popcorn Theme!)

What I love about Popcorn Theme 👍

• Content focussed layouts
• Lots of blocks and patterns
• Great for affiliate and niche websites
• Super fast – on good hosting you will score well on Google Web Core Vitals

What I don’t like Popcorn Theme 👎

• Needs more starter sites (we’re working on it!)

OceanWP

OceanWP is another solid general-purpose premium WordPress theme. It has similar to feel to it as Astra IMO although you might Astra a bit easier to use as the option locations in Ocean aren’t that intuitive.

You can use Elementor with OceanWP or just stick to the WordPress block editor.

A nice unique feature with OceanWP is that you get access to loads of icons and stock images.

What I love about OceanWP 👍

• Comes with a sweet mega menu
• The starter templates are very well designed
• Includes access to icons and stock images
• Tight Woocommerce Integration

What I don’t like about OceanWP 👎

• A bit slow compared to other themes (can be improved with plugins etc)
• Options can be a bit confusing

GeneratePress

This theme is built for SPEED! ⚡️ If you’re looking to squeeze every last nanosecond of speed out of your website, then GeneratePress might be for you.

If you like documentation with your theme, then GeneratePress has you covered. Everything is documented in detail so you should be able to find out what you need to. The team at GeneratePress also back this all up with highly responsive support.

You also get a good range of starter sites too, which is always good.

What I love about GeneratePress 👍

• It’s fast. Very Fast 🚀
• Well documented
• Good collection of well designed starter sites
• Highly customizable

What I don’t like about GeneratePress 👎

• The learning curve maybe too steep for beginners
• If you like drag-and-drop when editing, then this theme might not be for you

X

I used to run this website (wpeagle.com) with X theme. I switched to Popcorn Theme but that doesn’t mean I didn’t enjoy building with X.

It’s a really powerful theme, and you can make a really sharp-looking website with it.

X might be better suited for website builders with experience in making websites, as you can do some really cool stuff with it (if you know what you’re doing). 😉

What I love about X 👍

• Super Good value for money
• Eye-catching designs blocks and elements
• Lots of options when creating responsive designs. Easy make things different sizes etc on different screen sizes
• Good support
• Includes Ubermenu and other plugins for free

What I don’t like about X 👎

• The X builder is powerful but not as intuitive as others

Astra

Astra is a favorite among WordPress experts. The free version is pretty good, but if you upgrade to the Pro version you get a ton of great features.

You can pretty much use whatever pagebuilder you like with Astra; Elementor, Beaver or the built in editor.

Astra also has great Woocommerce integration making it a popular choice for e-commerce websites.

What I love about Astra 👍

• Good selection of starter sites
• Compatible and tested with lots of plugins
• Good performance for a theme with so many features
• Built in SEO schema markup
• Great value for money

What I don’t like about Astra 👎

• Every other WordPress website is made with Astra (Maybe this is a good thing? 🤔)
• If you overdo it with the page builders and plugins it can affect performance

Avada

Avada is possibly the most popular premium WordPress theme ever. They’ve nearly sold 1,000,000 copies!

Avada is great value for money with a very low price tag. You get a lot for your money too as it comes packed with features like mega menus, performance optimization and a flexible builder.

What I love about Avada 👍

• Really good value for money
• 92 nice-looking starter sites to get you going
• Setup wizard saves a lot of time
• Works well with Woocoomerce – you can easily edit your shops pages

What I don’t like about Avada 👎

• You’ll need good hosting to run Avada, especially on busy websites
• You have to use their builder. This could make it tricky to change theme if you want to in the future.

Enfold

Enfold comes from the old school. This theme has been around for a long time. I’ve been using themes from the developer, Kriesi, for over 10 years!

Version 5 brings with it loads of new starter sites, more animations, galleries and so much more.

Enfold also has really good WPML integration making it perfect if you’re going to be creating a multi-language website.

What I love about Enfold 👍

• Very easy to use
• Great documentation and support
• High performance
• Lots of animations (if that’s what you’re in to)
• Good value for money

What I don’t like about Enfold 👎

• You have to use their page builder (which is good)
• Could be tricky to move away from Enfold

Frequently Asked Questions