I want to talk about something that’s been on my mind lately: the importance of organic search traffic.
Even though it feels like everyone’s saying it’s harder and harder to rank on Google these days, I still believe organic search is the golden goose of website traffic.
Here’s the thing: traffic from organic search converts better. We’re talking about people who are actively searching for the information or product you offer, right there in buying mode.
It’s like the difference between stopping someone on the street to pitch them your latest gadget and having them walk into your store because they saw your window display.
Now, social media can be a great way to connect with people, but let’s be honest, it’s a lot of work. You gotta constantly be pumping out content, and even then, there’s no guarantee those scrolling through their feeds are actually interested in what you have to offer.
Studies show that organic search traffic converts at a much higher rate. Someone searching for “best air fryer for chips” is way further down the purchase funnel than someone mindlessly clicking through Facebook.
They’re ready to buy, and that’s gold for any website owner.
Sure, ranking organically might take some effort on your part – keyword research, optimizing your content, the whole SEO shebang. But trust me, the payoff is worth it.
Don’t get discouraged if it feels like Google’s playing hard to get. Keep at it, focus on that organic search traffic, and watch those conversions climb.
So, that’s my take. What are your thoughts?
Let me know in the comments below if you’ve got any questions about SEO or ranking higher on Google.
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