A landing page is a website or page that’s optimized to convert visitors into leads.

A Landing page is essential if you’re running marketing campaigns, such as paid adverts.

Short on Time?

Go for the theme that’s does Landing Pages sooo well – OptimizePress

OptimizePress

OptimizePress is my top pick for Landing Pages.

• Specifically created for Landing Pages
• 400+ Amazing Templates
• 50+ Integrations with other software
• Conversion and Sales Focused

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If you’ve got a bit more time and want to explore various options, I’ve got you covered.

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Best WordPress Themes for Landing Pages 

These themes can be used for different types of landing pages so I’ve grouped them based on their strengths.

But that doesn’t mean you can’t use them for other landing pages – they’re all pretty flexible.

For Lead Generation

My picks of the best lead-generation WordPress Themes.

Top Pick

OptimizePress

A specialist theme that does one thing very well – converts traffic into leads!

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Very Flexible

Divi

Loads of landing page template plus you can do other things with it too!

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Runner up

Thrive

Comes with a selection of landing page templates. Part of a complete suite.

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For Products

My picks for the best themes to create landing pages for products.

Top pick

Shopkeeper

Seamless integration with Woocommerce makes this great for selling products.

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Visually stunning

Uncode

Flexible with a stunning product page showcase template.

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Runner up

TheGem

Highly-flexible with a good selection of templates for products.

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For Apps and SAAS

These themes are the best to create landing pages for launching an app.

Top pick

Stratus

Perfect for creating landing pages for Apps or SAAS products quickly.

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Super Fast

Appilo

Appilo is super-fast and easy to setup. It’s one focus: Sell Apps and SAAS!

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Runner up

LeadEngine

Not just for apps, but it does them well and with 1-click demo installer it’s easy.

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Event Landing Page WordPress Themes

Sell out your next event with these high-quality event landing pages.

Top pick

Eventica

Tight integration with WooCommerce and ticketing platforms.

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Beautiful Designs

EvenTalk

Essential features for crafting dynamic event landing pages. 

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Runner up

Meetup

110+ design elements makes building event landing pages easy.

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Lead Generation WordPress Themes – The Details

OptimizePress

Designed specifically for marketing and getting new leads, OptimizePress has over 400 templates you can customize. It also has great features for building email lists. 

Optimize Press is my number one choice, specifically designed for landing pages.

And it does them so well.

With other 400 templates and integration with all of the most popular marketing tools (it should work with your email software etc) it’s a powerful theme.

Actually, it’s way more than a theme. It has a funnel builder, payment processor, checkout and much more. This is a full-on marketing suite!

Divi

A solid, multi-purpose theme with some good landing page templates.

Divi stands out as it comes with loads of landing page templates.

And, with your license, you can use it to make other types of websites, too, making it a good value.

The slight problem with Divi is using Divi Builder. I don’t find it that intuitive, but with a little patience, you can make it do what you need.

You should also consider that Page Builders can have their issues…

Elegant Themes, the people that make Divi, also offer some extra plugins that can help with conversion like Bloom.

Thrive

With 100+ landing page templates, conversion-focused elements, and seamless integration with email service providers, Thrive is a great choice for Landing Pages.

I’ve used Thrive Themes many times to create websites, and I always enjoy using it.

Full of starter templates and conversion-focused elements that you can easily drop into place, it’s a breeze to make landing pages with Thrive.

Product Landing Page Themes for WordPress – The details

Shopkeeper

A high-quality Woocommerce theme that includes some well designed product landing pages.

Boasting a clean and modern design, Shopkeeper seamlessly integrates with WooCommerce.

It only comes with two page layouts for landing pages but its versatility shines through with multiple product presentation options and an extensive theme options panel for easy customization. 

This theme is still being developed and enjoys regular updates.

If you’re looking to run a regular shop along side your landing pages, Shopkeeper is a great choice.

Uncode

Uncode is a very flexible Theme that does products and landing pages very well.

Uncode does waaay more than just landing pages.

However, it does do landing pages and shops really well.

With loads of templates including 20 for shops and products.

The other nice thing about uncode is you can design using the easy to use frontpage editor or the traditional WordPress backend editor.

TheGem

TheGem is a great value theme packed full of features, including a popup builder that’s perfect for landing pages.

You get a lot for your cash with this theme!

TheGem comes with a tasty selection of landing page templates.

It’s got its own popup builder, Woocommerce integration, and loads of cool animated interactions.

TheGem is very reasonably priced for what you get – exceptional value.

App and SAAS Landing Page Themes for WordPress – The Details

Stratus

Stratus is a looker. All the templates included are polished and sleek, including the five one-page landing page designs.

Appilo

Appilo, as the name suggests, this theme is great for launching and selling software, like apps.

This theme is unique as most of the 110+ templates come with a one-page and multipage layouts.

Appilo is really cool for one main reason – the templates!

What I love is that each template comes with both a one-page (perfect for landing pages) and a multi-page version too, if you need to build your site out.

It doesn’t have it’s own builder, but works well with Elementor.

It’s available on Themeforest which means it’s a great price for what you get.

LeadEngine

With 200+ template blocks, customizable settings, and premium plugins like WPBakery and Revolution Slider, LeadEngine offers a robust toolkit for a dynamic and engaging app landing page. 

Event Landing Pages Themes for WordPress

Eventica

Eventica is a popular choice for promting and selling events. Although it only has a small selection of templates, they all look great. Eventica makes it easy to sell with tight Woocommerce integration.

At just $37 Eventica is a great value way to sell tickets to your next event.

It comes with only a few landing page templates, but they are all decent.

With tight integration with Woocommerce and The Events Calender it makes it easy to take payments, sell tickets and manage bookings.

EventTalk

EventTalk is a flexible event promotion theme that comes with 10 templates, 5 one-pagers and 5 multi-page designs.

This theme has some beatiful layouts for showing off the agenda of your events. So if you’ve got a great line-up of speakers or workshops this one could be a great choice for you.

Its compatibility with Elementor makes it easy to work with.

One of the best things about this theme is the excellent support service. They reply to tickets quickly and always provide high-quality help.

A solid choice for selling events.

Meetup

Another great choice for events. This one has over 100 design elements that you can simply drop into place to create pages that portray your event in the best possible way.

With over 110 design elements and a simple drag-and-drop interface using Elementor, it makes customizing a breeze, even if you haven’t got much experience.

The video tutorials on the theme are of high-quality and will help everyone who is new to the theme get started quickly.

Common Landing Page Theme Mistakes

Selecting a suitable WordPress theme for your landing page can be tricky. I learned this the hard way, making a few mistakes along the journey. 

Here are common things to avoid: 

Ignoring Responsiveness 

Not paying attention to responsiveness is a mistake. The majority of your visitors will be hitting your landing page on a phone.

Make sure the theme you pick works well on different devices.

Build for mobile phones first and then for desktops.

Neglecting Page Speed 

The faster your landing pages are, the more conversions you’re landing pages will generate.

Users don’t have the patience for sluggish, slow sites; they’ll bounce off before they’ve even seen your offer!

Build for speed!

Forgetting Plugin Compatibility 

Themes and plugins need to be best buds.

When creating a landing page, you’re probably going to need a plugin.

Common landing page plugins include:

• Contact Forms
• Email Funnel Software
• Event Management
• Ecommerce like Woocommerce
• Digital Download Providers

Make sure the theme you choose at least works with the plugin you’re going to be using. If they have specific integration, that’s even better!

By sidestepping these common mistakes, you set the stage for a landing page that looks good and functions seamlessly that will convert your visitors into customers.

Frequently Asked Questions (FAQs)